Global: MAKE celebrates 10-year milestone advising the wind power industry

MAKE, a leading provider of market intelligence and consulting services for the wind power industry, celebrates its 10-year anniversary at EWEA 2015 in Paris.

MAKE was founded in 2005 by Torben Bjerre Madsen and Morten B. Keller, long-time wind industry veterans who recognized a research and advisory services void from an industry perspective.

Reflecting over the last 10 years, Keller said “MAKE has remained a reliable and innovative voice in the industry. Our success is rooted in a value proposition that remains attractive today: We are comprised of professionals from within the wind industry leveraging our network, team knowhow and analytic tools to further our clients’ businesses. This has led to more than 150 companies worldwide now subscribing to MAKE’s intelligence and many other companies engaging with MAKE on consulting projects”.

Since MAKE’s inception in 2005, it has advised the wind industry through a period of dramatic evolution, which included growth of the following magnitude:

• Annual new capacity: 11GW to 49GW
• Average turbine rating: 1.1MW to 2.2MW
• Cumulative capacity, global: 58GW to 352GW
• % of global power generation (TWh): 1% to 3%
• % of global power generation capacity (GW): 1.4% to 6%
• LCOE: 80 Euros/kWh to 57 Euros/kWh

The need for market intelligence has never been greater due to intensified competition and market complexities. Over the next 10 years, MAKE expects lucrative opportunities to arise from new market dynamics such as a 20-30% reduction in the levelised cost of wind, service solutions for an installed base of more than 350GW, obsolescence of an aging fleet, new asset ownership structures, and technology innovations such as floating offshore foundations.

MAKE has both anticipated and responded to clients’ needs with an unparalleled suite of market intelligence tools that will continue to grow in order to keep clients positioned for success. MAKE is strategically equipped and positioned to continue as a trusted industry partner.

MAKE has built a reputation as an industry leader through insight, integrity, and thought leadership. The company boasts the largest wind-dedicated market intelligence team in the industry with offices in the three largest wind power markets: Europe, the US and in China.

“MAKE is grateful to its clients for the success that it has achieved over the past 10 years,” added Keller, “and we thank them for their confidence and trust in our work. We are excited about the next 10 years of growth both for MAKE and the industry and look forward to continued collaboration.”