Borealis and Borouge expand industry-wide Wire & Cable Academy concept to Middle East

A large number of participants from leading cable manufacturers and suppliers in the UAE and Middle East are expected to attend the launch of the Wire & Cable Academy. The event themed “Bringing energy all around” will discuss the scope of collaboration to provide the wire and cable industry markets in the Middle East with the best and latest innovative solutions in the industry. Technical experts and international speakers will share their knowledge and know-how with a special focus on energy cables, ranging from low and medium voltage to high and extra-high voltage cables.

The Wire & Cable Academy concept was initiated by Borealis and Borouge in 2008 to facilitate knowledge sharing between key value chain stakeholders as well as enhance industry standards and support future developments of innovative wire and cable solutions. Thus far, successful events have been held in Russia, Brazil, China, South Africa and the United States. A second event is being planned in Northern Africa later this year.

Building upon their strong connections with key stakeholders across the value chain, the academies provide Borealis and Borouge with an opportunity to reinforce their commitment to the industry. Feedback from participants at past Wire & Cable Academy events has been overwhelmingly positive and described as “world-class.” In particular, the speakers’ credentials and content of their messages were praised.

“The success of our customers is our main driver,” says Marc Hubert, Borealis’ Vice President for Wire and Cable. “The Wire & Cable Academy has proven itself to be extremely valuable in fostering an intensive dialogue with our value chain. This enables us all to think ahead in a clearer and better informed fashion and spot the latest trends at an early stage.”

Borealis has recently invested EUR 400 million in a new 350,000 tonne/year low density polyethylene (LDPE) plant and associated facilities in Stenungsund, Sweden as well as an additional EUR 42 million on the expansion of their crosslinked polyethylene (XLPE) capacity at the same site. Marc Hubert continues, “It is essential that we continue a dialogue with our industry partners to ensure these investments are made for the benefit of the entire value chain.”