Prysmian introduces new PIM to take digital transformation journey a step further

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New PIM (Product Information Management) solution as a foundation for commercial strategy

Prysmian Group, world leader in the energy and telecom cable systems industry, has taken a major step further in their process of digital transformation and invested in the Product Information Management solution (PIM) from inriver as a foundation for their commercial strategy. The organization started their digital transformation journey some years ago, anticipating how the evolving demands of digital commerce would impact their teams, partners, and industry at large. “Digitalisation is at the core of Prysmian’s DNA, and PIM is one of the key pillars to meet our customers’ demands and needs for unique, usable product information to run their e-commerce sites... ... More: Official Press Release Prysmian Group

Keywords:

Prysmian, digital transformation, PIM, management, foundation, commercial strategy, cables, customer, structure